About Resale Center
Two years ago, the Resale Center was created — a digital platform for the secondary real estate market. One of its key features is a property marketplace that makes the process of buying and selling properties more convenient, transparent, and understandable.
The first launch market is Phuket, with plans to expand to other countries.
Key principles of the platform:
- honesty and transparency in transactions
- openness of information
- real and up-to-date market analytics
- improved efficiency for brokers
The idea behind the project is that brokers working individually often take a long time to sell properties, while combining efforts into a unified ecosystem helps accelerate sales and improve overall market efficiency. The platform is designed to develop the secondary real estate market and will be open both to brokers and end buyers.
Buyers will be able to:
- independently select real estate properties
- choose a suitable broker
- make more informed decisions based on analytics
Automation and Artificial Intelligence
The real estate sales sector contains a large number of routine tasks, which the platform aims to digitize using artificial intelligence and automation.
The platform already includes AI broker functionality that helps with:
- creating and publishing listings
- handling initial client inquiries
- automating communication
- improving transaction security
One of the priority development areas is legal transaction security. Within the platform, users will be able to complete transactions with the involvement of lawyers and financial companies, making the process simpler, safer, and more transparent.
The platform’s goal is to take over up to 80% of a broker’s routine tasks through bots, automation, and AI. This allows professionals to focus on what matters most — client communication, transaction support, and the development of the real estate market.
Additionally, the platform provides:
- sales analytics
- price dynamics
- property management company (PMC) data
- tools for more informed decision-making by buyers
Project team
The key areas of the project are led by:
Sergey Lanin — responsible for development, automation, and marketing. His role is to technologically address the key pain points of the real estate market.
Pavel Lashmanov — responsible for product promotion and investor acquisition. He has been working in the real estate sector since 2007 and has a deep understanding of the market’s problems and needs.
Their expertise combines real estate market knowledge with technological solutions capable of systematically addressing existing industry challenges.